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digital daily: The User’s Voice

The User’s Voice: The customer is always right. The adage emphasizes the potent wisdom of the user’s voice, especially when it defies conventional wisdom. Google Plus is a vivid demonstration, launched in 2011 to rival Facebook in the social media landscape. On paper, it was a formidable competitor as it was backed by Google’s substantial user base, advertising prowess, and brand recognition. Yet, it faced a humbling rollback after a few years. Why? Amidst other concerns, users collectively expressed dissatisfaction with their experience, the product’s lack of purpose, and the inability to resonate with their wants. Web 3.0 technologies faced similar challenges when the financial incentives dwindled, and the primitive state of the technologies became more pronounced. It was a wake-up call to shift from the instant gratification of monetary pursuits to developing a more robust backbone for the greater pie in mainstream users. The ecosystem contributors heeded the call, focusing on creating improved user gateways into the ecosystem and ensuring cost-effective and scalable experiences. Despite the progress, the road to mainstream adoption still stretches far, as the ecosystem beckons a catalyst in capital inflows. The recent surge in institutional interest draws the digital ecosystem towards a crossroads - traversing the arduous path of decentralization or seeking the expedient route of engaging centralized entities to access mainstream users. Opting for the latter will provide the needed catalyst for efficiency and spur further innovation. But like Google Plus, a greater arsenal doesn’t guarantee results. Responding to the user’s voice matters most.